The current range of Browning Xitan poles is landing award after award
in pole fishing motherland England. Magazine Total Coarse Fishing
crowned the Xitan Z12 best pole on the market. England's biggest-selling
fishing magazine, Angling Times, voted the same model best "Flagship
Pole", its award for the top model across all brands. Finally, Pole
Fishing magazine named the Xitan Z12 Innovation of the Year 2012 while
the Xitan Z7.5 was crowned best pole in the medium price segment.
Zebco Europe's Director for Marketing & Product Development, Frerk
Petersen, is delighted with the accolades. "Recognition in this
particularly discriminating and competitive market is always something
special. It is satisfying that our intensive work over the last three
years has been rewarded. Our English consultant, Frank Thomas, and our
Product Manager, Jürgen Masuch, have continually challenged the
engineers and encouraged them to come up with solutions that were
previously unthinkable. Even 30 years ago, when I was a youngster, I
believed Browning poles epitomised optimal quality. Our developers are
working hard to ensure that this remains the case in the future.
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